Friday, June 5, 2009
The Wonders of Yeast
According to this Daily Telegraph report, Claire Allen of Ystrad, Rhondda, Wales, opened a jar of Marmite so she could spread some on her son’s toast. The face of Jesus was staring at her from the back of the lid. She showed her husband Gareth: "When I first looked at it I wasn't sure, but when I moved it away from me it started coming out. I thought Christ, yeah, she's right - that's the image of Jesus.”
This is the first Madonna of the Toast story where “Christ” is used as an exclamation to emphasize the presence of Jesus’s face in an unexpected place. This is not, however, the first time that Marmite has been an aspect of these stories. If you haven’t read the book you wouldn’t know. But way back in 2006 as I was wrapping up the book, British artist Dermot Flynn made quite a splash in the UK media with his Marmite art – “Marmart” – images of which appear in Madonna of the Toast. (Interestingly enough, Flynn is represented by Dutch Uncle Agency, which also represents my buddy Noma Bar.)
Surprised that yeast extract could be so dynamic?